Perhaps you might be making reference to...While we are still working on 1-2-All 5.0 - we would like to share a couple of the changes and improvements that will be delivered in this next version. This is our largest product update to date (across our entire product line) so there is a lot of information to cover. This post is just a preview of some of the exciting new features & changes that will soon be available…
When I think of reliability I imagine always knowing what to expect. If a person is able to produce the same quality work consistently then they are considered reliable. You see it in sports all the time. Certain players have a knack for coming through in key situations no matter how late in the season or how worn down they are. However, I can imagine few jobs that require more reliability than a surgeon. Having an off day for them could prove disastrous. For a measure to be reliable it must demonstrate consistency as well as repeatability. When carrying out research our results should be accurate across a range of measurements. In surveys you would like to think that you would get the same response no matter what mood your respondent is in but that is not always the case. A surgeon must deal with difficult situations while showing the same precision and reliability. That is a quality to be admired but you can not always expect everyone to act like a surgeon at all times. It’s also possible that your respondent won’t know what you mean when you ask them a certain question resulting in an answer that is entirely different from what you are attempting to measure.
Conclusions drawn from analyzing survey data are only acceptable to the degree to which they are determined valid. Validity is used to determine whether research measures what it intended to measure and to approximate the truthfulness of the results. Researchers often use their own definition when it comes to what is considered valid. In quantitative research testing for validity and reliability is a given. However some qualitative researchers have gone so far as to suggest that validity does not apply to their research even as they acknowledge the need for some qualifying checks or measures in their work. This is wrong. To disregard validity is to put the trustworthiness of your work in question and to call into question others confidence in its results. Even when qualitative measures are used in research they need to be looked at using measures of reliability and validity in order to sustain the trustworthiness of the results. Validity and reliability make the difference between “good” and “bad” research reports. Quality research depends on a commitment to testing and increasing the validity as well as the reliability of your research results.
You need to have a reason for sending an email to your subscribers. This reason should lead them to a clear call to action. If your newsletter does not have a purpose then you are wasting your subscriber’s time. People are busy and do not like to have their time wasted. When you send someone an email you need to ask yourself what it is you would like them to do. Do you want them to buy something from you? Do you want them to reply to your email? Are you asking them to donate their time or money to a worthwhile cause? Your subscriber wants to know what it is you want from them. They also want to know what you are going to do for them. If this is not obvious then you will lose them and they will not listen to what you have to say. In order to get them to do what you want you have to make it obvious to them. You also need to make what you are willing to do for them obvious. Continue reading →
Persuasive writing begins with being able to communicate with your reader in a language they can understand. This does not mean that you need to dumb down your language or show off how much you know. Both can be equally frustrating if the person that you are talking to does not understand what you are trying to say. Write in a language that sounds natural and unaffected. Be clear and concise when presenting your subject. Make your points using concrete details that your audience can relate to.
A non comparative scale can also be variously referred to as a monadic or metric scale. Respondents evaluate only one object at a time and the resulting data set is either interval or ratio scale. An example of this would be if you would take an object such as an iPod and ask each respondent the degree to which they viewed the iPod favorably. This technique includes continuous rate scales and itemized rate scales such as Likert, Semantic Differential, and Stapel Scale. This type of scale is favored in market research due to the fact that more can be done with it. These scales can be used when characteristics of physical objects are being compared but they are most often used when attitudes, perceptions, or other psychological characteristics are being measured.
Scaling emerged from the social sciences in an attempt to measure or order attributes with respect to quantitative attributes or traits. Scaling provides a mechanism for measuring abstract concepts. A comparative scale is an ordinal or rank order scale that can also be referred to as a nonmetric scale. Respondents evaluate two or more objects at one time and objects are directly compared with one another as part of the measuring process. For example you could ask someone if they prefer listening to MP3s through a Zune or an iPod. You could take it a step further and add some other MP3 player brands to the comparison. MP3 players would be scaled relative to each other and the scale position of any one player would depend on the the scale position of the remaining players. Because they are being compared differences such as who has the click wheel are effectively forced. Where this is limiting is evident when you find no standard of comparison outside the objects being compared. No generalizations are made outside of these objects. Often used when physical characteristics of objects are being compared.
The holiday season means many things to many people. For some its a time for family and tradition. For others, the end of the year brings with it the promise of renewal, redemption, and rejuvenation.
Its a time for looking back at the past while keeping an eye towards the future.
Whatever your background or traditions we hope that this time of year holds special meaning for you too.
Holiday Office Hours
Our office will be closed from December 24th through December 28th.
We will be providing limited web based sales & support during this time.
On behalf of the entire ActiveCampaign staff I would like to take this time to wish everyone a safe, happy holiday and a prosperous new year. As always we wish you the best. Thank you.
We gather knowledge through observation and when we collect enough observations we form concepts. The process of connecting observations to concepts is known as operationalization. Specifying what we mean when we use certain terms is referred to as conceptualization. Survey research involves a systematic measurement of observations in order to come up with conclusions that lead to concepts. When we observe objects we understand them in terms of attributes. These attributes may vary from object to object. For example if hair is the object then the color would be the attribute. A variable is understood as a value that changes and is therefore a logical grouping of attributes. You can classify every observation in terms of one and only one attribute. You can not call hair both blond and red but you could call blondish red hair sandy. The response options we allow survey respondents make a difference in the survey data we collect. Given the option of classifying blondish red hair either blond or red there will be some that classify it as red and others that classify it as blond. A neutral response option or allowing your survey respondent to decide the degree to which hair is either blond or red will give you better data to base your conclusions on.
As soon your subscriber opens your mailing they give you their attention. This attention can be short lived depending on how well you hold their attention with not only the appearance of your newsletter but with your headlines and lead sentences. You never have another chance to make a first impression. Subscribers typically scan through mailings and if nothing holds their attention they move on and listen to nothing you have to say. A good headline entices the reader into wanting to read more. The opening paragraph and lead sentences are where you make your case to the reader to go on and continue reading.